Ex-WGSN MD Joins Common Objective Board
We’re fortunate at Common Objective to have the input of many great minds on our team - from our board members, to our advisors, and our network. The latest addition to our board is certainly no exception.
Recently appointed as a non-exec Director, Sally O’Rourke brings with her incredible knowledge and experience from her time as European MD of WGSN and most recently as global CEO for brand design agency Blue Marlin, based in New York.
As we near the beta site launch for CO, Sally’s input and expertise has been hugely valuable for our development and strategy - and we’re delighted to welcome her.
Sally says, “Too often, ethical and sustainable business practices are seen as a trade off against commercial goals. For the first time, CO will unite these two aspirations, making ethical practices not just a nice to have, but a competitive advantage.”