CEO Update: CO Crowdfund
Dear CO investors, supporters, and community,
A big thank you to those that have invested and shared our crowdfunding efforts over the past few weeks - we now have more than 270 investors and counting.
I’ve been in contact with many of you and I know how much you have done on our behalf to spread the word - this has been a huge boost for the success of our campaign, and is truly appreciated.
As we move into the final phase of our fundraise, I wanted to share a quick note on why this matters - please read on below for my take on this. I’d also like to encourage you all to continue spreading the word among your wider network if you feel comfortable doing so. Every single investor really makes a difference - not just now during our raise, but in relation to the future growth of CO, our mission and ambitions in the fashion industry and beyond.
If you have people in mind who might be interested in joining the CO shareholder base, you may find this article, on 5 reasons for invest in CO helpful. It sets out the benefits of investing in CO, including ROI.
Thanks again for your support.
All the best,
Tamsin
Why crowdfunding matters
1. The power of personal referrals - multiplied
Every investor is like a seed that will grow and produce other seeds which, in turn, will produce more seeds. Every investor will be more likely to use and share the CO platform, and invite others to join. As a global network, most of our growth to date has been powered by personal referrals. Every shareholder is a building block to achieving real change in the fashion industry, for the better. Every investor counts, no matter how much or little they invest.
2. Momentum
We’re starting to gain some real momentum with the CO platform, as a global movement for change. In the face of Covid-19, sustainable sourcing practices are more important than ever. We’re seeing this momentum come through in our crowd raise. Every new investor puts us back to the top of the Crowdcube page, gives us more exposure and builds a virtuous circle. Momentum means everything for us as we move into our final 10 days of the campaign...
3. Press and PR
The number of investors matters, as it supports our business case - for the CO platform, and for our mission to move sustainability from niche to norm. Every time we achieve a milestone in terms of numbers, as well as influential or senior backers, it creates a buzz and helps us to get press and spread the word.
4. (Money)
I’ve put this in brackets, as the main reason money is important is because it gives people a stake in our success. Of course we are using these funds to invest in the CO product, deliver more for our members, and accelerate our growth. However the reason we are crowdfunding is because we want many hundreds of people, and in time thousands more, to join our Common Objective - great business, that works better for everyone and the planet - to spread the word, and be a part of our success.